Top Beauty Influencers You Should Be Following

Makeup brushes with powder

Beauty Influencers with the Best Makeup & Skincare Tips & Advice

It’s no surprise that there has been a huge swing in who we look to for beauty advice in the last decade due to social media. Those who came before us typically asked their mom, a close circle of friends, or even read the glossiest magazine flaunting the prettiest face for the best beauty advice. And we’re not here to say that those aren’t still great sources to look to for helpful health, beauty, and life tips and advice!

But in 2019, there’s a whole new source of experts you can call upon for beauty tips and tricks, and it’s likely in the palm of your hand. The “social media influencer” is essentially someone who has established credibility and has grown a large audience of followers on social media. In most cases, influencers leverage platforms like YouTube and Instagram to reach their audiences, frankly, we’re here for it! 

Never have we ever had such a large and diverse range of experts to look to for beauty advice. While these are not necessarily men and women that use our products (yet!), they are some of the most influential people on Instagram that you may want to follow for great tips on beauty, makeup, skincare, hair, health, and even fashion.

So what do you say - let’s do it for the ‘gram!

...well, these people do, here’s who we’re following on Instagram:

Beauty, Skincare, &  Makeup Influencers to Follow on Instagram

When it comes to how to shape the perfect brow, which skincare procedures to try for glowing skin, tips for achieving the perfect beach waves, and which is the best eye cream, these ladies can tell you the skinny.

Follow these social media influencers for the best beauty tips on Instagram!


Tati Westbrook, @glamlifeguru

Tati Westbrook, @glamlifeguru, 3M Followers

Naomi Giannopoulos, @vegas_nay

Naomi Giannopoulos, @vegas_nay, 7M Followers

Monica Veloz, @monicastylemuse

Monica Veloz, @monicastylemuse, 323K Followers

Em Ford, @mypaleskinblog

Em Ford, @mypaleskinblog, 886K Followers

Liza Lash, @liza_lash

Liza Lash, @liza_lash, 520K Followers

Kandee Johnson, @kandeejohnson

Kandee Johnson, @kandeejohnson, 1.9M Followers

Influencers to Follow for Tips on Family, Lifestyle, Travel, & Healthy Living

And we know it’s not just about beautiful skin and healthy hair; we want to achieve our healthiest selves - both inside and out! These influencers offer great tips for relationships, kids, exercise, nutrition, travel, and fashion.

Whitney Simmons, @whitneyysimmons

Whitney Simmons, @whitneyysimmons, 2.6M Followers

Amber Clark, @amberfillerup

Amber Clark, @amberfillerup, 1.4M Followers

Cara Loren Van Brocklin, @caraloren

Cara Loren Van Brocklin, @caraloren, 975K Followers

Rach Parcell, @rachparcell

Rach Parcell, @rachparcell, 1M Followers

Shayla Mitchell, @makeupshayla

Shayla Mitchell, @makeupshayla, 2.8M Followers

Victoria Magrath, @inthefrow

Victoria Magrath, @inthefrow, 851K Followers

Marianna Hewitt, @marianna_hewitt

Marianna Hewitt, @marianna_hewitt, 900K Followers

Genelle Seldon, @genelleseldon

Genelle Seldon, @genelleseldon, 390K Followers

Tell us on our Instagram, where do you go for expert beauty, skin, and lifestyle advice?