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“Vegan Beauty” and The Most Popular Beauty-Related Google Searches You Should Know
The Biggest Trends in Beauty & Skincare for 2019
We’ll be (one of) the first to say it, 2019 will be known as the year of wellness-driven beauty, blurring the boundaries between healthcare solutions and beauty-focused goals.
Consumers are now paying as much attention to what they put in their bodies as they are to what they put on them. And in many cases, the solutions are not mutually exclusive and brands are finding ways to offer holistic solutions that are good for you, inside out.
We did a bit of digging to uncover some of the latest trends in beauty and skincare, based largely on what people are searching for on Google. Google keyword trends are a great way to get a glimpse into popular topics and trends, and frankly, can send you down a rabbit hole of fun and interesting information.
So let’s dive in and see explore some of the most popular beauty trends...
Vegan Beauty Isn't Just For Hippies
Although not a new trend per se, vegan beauty has become almost a ‘must have’ criteria for most skincare companies. And it’s about time!
But it’s important to know, that only a few ingredients will really cause issues: honey, beeswax, silk, goat’s milk — these are a few of the non-vegan options you may have to compromise on. But the collapse of the bee population and the focus on plant-based lifestyles are putting vegan beauty products at the top of mind for many.
Skin Healing Solutions Become Beauty Staples
After “anti-aging”, the skin healing category of search terms saw the biggest growth as a beauty-related or skincare-related search in 2018. With Google searches related to ‘cica’ up by 800 percent versus 2016 (Cica - from the French word ‘to heal’ & used for centuries to treat burns, cuts, irritation, and redness), it is no surprise that skincare healing interest is top of mind as skin procedures like microneedling and laser skin resurfacing, are also on the rise.
One of our top selling products, the Regenerating Skin Nectar with TriHex Technology®, was precisely developed for this category - helping to regenerate collagen and elastin, either from treated skin or to prepare skin for different types of skin treatments.
A Rising Concern for Non-GMO Beauty Solutions
It’s no surprise that Americans have a rising awareness and concern for their overall wellness and with that, many are learning about genetically modified organisms, or “GMO”.
As a result, consumers have developed a negative stigma for GMOs but a note of caution, non-GMO certification is a beast and can be very expensive which is why many brands never quite fully reach the finish line.
Whole Body Skincare
Creams, lotions, and other products that used to be marketed and used solely for the face are now being used all over the body, even the bum! Full body care is from head to toe, and treating the skin on your body is just as important as you treat the skin on your face.
In 2018, we launched a body skincare treatment that can be paired with many popular body treatments like CoolSclupting® but can also be used alone to help support the production of new, healthy collagen and elastin as well as improve the appearance of skin texture, firmness, and crepiness.
A Demand For Transparency
The days of celebrity endorsements and over-edited imagery may not be fully behind us, but the current consumer market responds much better to relatable and realistic men and women trying, testing, endorsing, and selling products.
Relatability, transparency, honesty, and authenticity is very in and experts predict that this trend will only continue to be top of mind and a priority for shoppers.
UVA & UVB On An Every Day Level
The growing popularity of SPF can’t be ignored, whether in makeup, skincare, or stand-alone sunscreen. Wearing products with SPF daily has finally been embraced by mass markets, and although it requires special and challenging certification to legally call a product ‘SPF’, many people now understand the importance of using SPF daily and are making it a part of their everyday lifestyle.
The ideal solution for many is to find a multitasking beauty product that can offer both SPF protection as well as offer other beauty benefits. The ALASTIN HydraTint Pro Mineral Broad Spectrum Sunscreen 36 does this by offering a beautiful universal tint as well as broad spectrum UVA and UVB protection.
A parting note on the topic is that widely publicized bans on certain ingredients in sunscreen mean those in search of SPF protection are also now demanding more thoughtful ingredients as well. For this reason, all ALASTIN Skincare products are cruelty-free, paraben-free, gluten-free.
So what do you think? Did we hit on all of the beauty topics that are top of mind for you? Tell us about some of your questions or thoughts on the latest beauty trends on Facebook or Instagram!
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Article Reviewed by Wendy Johnson
Vice President, Marketing
Wendy Johnson brings to Alastin Skincare over 22 years of pharmaceutical, biotechnology, and aesthetics industry experience in various sales, training, marketing and thought leader development roles.
After spending 10 years in gastroenterology at Tap Pharmaceuticals and Prometheus Laboratories, with sales and marketing oversight for in-line and pre-launch products, Mrs. Johnson transitioned to an aesthetic career at SkinMedica in 2004. While there, she was responsible for marketing one of the top 2 branded prescription hydroquinones, launching a leading branded low potency steroid, and oversight of the acne franchise line extensions.
In 2010, Wendy joined Merz North America where she developed and managed the Physician Relations department in support of injectable, topical and device business units under Medical Affairs, before transitioning into managing a Regional Aesthetics Marketing team.
HydraTint Pro Mineral Broad Spectrum Sunscreen SPF 36
Powerful sun protection with a hint of tint.
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